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Privacy policy

Introduction

This policy describes the way that the W.S. Badger Company (“we” or “us”) treats personal data that we collect when an individual visits our website or contacts us by email. We are very serious about protecting your privacy and the security of your personal data.

If you have any questions or concerns about this Policy please contact us using information at the bottom of this page.

What personal information do we collect, when do we collect it, and for what purpose?

When you…

We collect…

For this reason.

Register on our site

Name and email address

To be able to contact you and provide you with information related to the site.

Place an order

Name, e-mail address, mailing address, phone number or credit card information

To be able to fulfill orders that you place.

Subscribe to our newsletter

Name and email address and/or phone number

To be able to deliver our newsletter.

Respond to a survey

Name and email address

To enable us to track and report survey responses.

Fill in an online contact, request, request, or event signup form

Name and email address

To be able to communicate with you in accordance with your preferences.

Submit a product review

Name and email address

To be able to contact you regarding any product review.

Write a comment on the Badger Blog

Name and email address

To be able to contact you regarding any comment.

Request a back-in-stock notification via email or text

Name and email address and/or phone number

To be able to provide you with notifications that you request.

Contact us directly via email about any aspect of our business, such as sales, charitable giving, quality assurance, etc. (any such reason, “Business Contact”)

Email address and any personal information contained in the message

To be able to answer your communication.

Indicate your preference to receive marketing communications from us, whether directly from us or through a third party partner, with your permission

Email address and/or phone number

To be able to honor your marketing communication preferences.

If you are a resident of the European Union (see below for additional information on privacy rights of residents of the European Union) we rely on the following legal bases to process your personal information:

  • Performance of a contract: If you enter into a contract with us, such as an order for our products, we must use certain personal information in order to fulfill the contract. In the case of an order, for example, we may need to use personal information to ship our products, as well as to verify payment information.
  • Consent: If you choose to register on our website, subscribe to a newsletter, or provide feedback via product reviews, event signup sheets, and similar documents, you consent to our use of personal information to the extent necessary to contact you, including to provide the information you request.
  • Legitimate interests: We may use personal information provided to us for our legitimate interests in improving our products and services.

How do we protect your financial information?

Credit Card Payments:

When you enter a credit card on our website, your sensitive cardholder data is entered directly onto a Authorize.Net hosted page without leaving W.S. Badger’s website. Your information is then handled by Authorize.Net which is a PCI DSS compliant merchant service provider. Your personal data is stored securely and safely on Authorize.Net’s servers and not held on W.S. Badger's servers or website, and we follow Authorize.Net’s compliant policies with regards to your cardholder information (https://www.authorize.net/solutions/merchantsolutions/merchantservices/security/).

Express Checkout Methods:

Our website uses Shopify to process payments and offers various express checkout methods, including Shop Pay, Google Pay, and Venmo. As a result, we do not receive access to your credit card information. Shopify is Level 1 PCI DSS compliant.  You can learn more about Shopify’s security practices here.

PayPal Payments:

You can also choose to use PCI DSS compliant merchant service provider PayPal to process your payment on W.S. Badger’s website. PayPal’s encryption helps keep your online transactions heavily guarded from start to finish. You can click the option to use PayPal, and will be taken directly to your personal PayPal account in a separate secure window to verify payment information and billing information. Once the payment is processed you will be able to review and place your order with W.S. Badger.

Do we use cookies?

Yes. A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We use cookies to keep track of items you put into your shopping cart and when you have abandoned your cart so that we can send cart reminder messages via email and/or SMS or MMS.

We use the following cookies to optimize your experience on our Site and to provide our services (this is not a complete list but rather a sampling of some of the important types). 

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

 

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Most internet browsers are automatically set to accept cookies. You can choose to set your browser to not accept cookies, but this will significantly affect your experience across the internet and is not recommended. You can also install an ad-blocker on your web browser that will block all cookies. Please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the links below.

 

Third Parties on our Website

In order to provide additional functionality to our website we use a few third-party services which may use their own cookies. We recommend you view their privacy policies to learn more or to opt-out of their cookies. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Google – Google Analytics [We use Google Analytics only to measure website traffic and browsing behaviors. We do not pass any personally identifiable information to Google. To learn more about how Google collects and processes data Click Here]. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Google Advertising – we also advertise on Google and the Google network and we share your account and shopping behavior on our website with our advertising account on Google to better serve you appropriate advertisements. You can edit your Google ad settings here: https://www.google.com/settings/ads/anonymous

Facebook – We advertise on the Facebook platform and we have a Facebook pixel installed on our website. This shares information about your account and shopping practices on badgerbalm.com to serve you appropriate advertisements on Facebook. You can edit your Facebook ad settings here: https://www.facebook.com/settings/?tab=ads

PowerReviews – Product reviews. When you write a review on badgerbalm.com or in an email sent to you by badgerbalm.com this content may be displayed on our website, in our other marketing platforms including social media, and it may appear on the websites and platforms of third party resellers of our products such as Target.com.

Klaviyo – Email lists, including but not limited to the Badger Newsletter, Events at Badger, Trainings and Webinars, etc.  We also partner with Klaviyo to engage in SMS & MMS messaging only to those who have consented to receive such messages.

Wufoo – Contact forms and requests, including but not limited to Customer Service Contact, Ecology Center Workshop, Various Trainings, Employment Application, Donation Request, Catalog Request, etc.

Youtube – Hosting some videos on our website.

Vimeo – Hosting some videos on our website.

GoToWebinar – To sign up for our trainings and webinars.

Back in Stock Restock Alerts - To sign up for a back in stock notification for out of stock products.

Closeby - Store Locator

Easygift - auto add to cart

Free Shipping Bar

Gorgias - Live Chat & Helpdesk

Sunny - Comment Manager

Smart Search & Filter

Bundle Bear - volume discounts

 

Social Media

Our website contains links to various social media platforms to allow you to share information with your social media contacts. Each of these third-party companies have their own privacy policy and terms and conditions and we recommend that you review those prior to use. [While we provide some links for user convenience, we do not receive information about use of these platforms by our website users and customers.]


Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer personally identifiable information to outside parties. We do transfer personally identifiable information – to the extent necessary – as set forth below.

Third-Party Contractors – We may use contractors (“Service Providers”) to perform limited services on our behalf, such as hosting websites and providing email services.  Service Providers are required to obtain only the Personal Information they need to deliver the service they were hired to perform, to maintain the confidentiality of Personal Information, and not to use Personal Information for any purpose other than the service they were hired to perform.

Business Transitions – We may share information with businesses that are legally part of the same group as the Company, or that become part of that group.  We reserve the right – in the event of a business transition such as a merger – to transfer Personal Information to a new business owner, on the condition that such Personal Information must be treated in accordance with this Policy. 

Compliance with Law and Prevention of Harm – We may disclose your Personal Information or any information submitted via the Services if we have a good faith belief that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce any applicable terms of service, including investigations of potential violations thereof; (iii) detect, prevent, or otherwise address fraud or security issues; or (iv) protect against harm to the rights, property or safety of the Company, our users, yourself or the public.  We may be required to disclose Personal Information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

California Online Privacy Protection Act Compliance (CPPA)

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent except as expressly described herein. Additional information below in the 'Users in the United States' section.

Users in the United States

Users resident in the United States of America have the right to request information about our collection, use, and disclosure of their information (a “Request to Know”), including:

  • the categories and specific pieces of Personal Information we have collected about the user;
  • the categories of sources from which we have collected the user’s Personal Information;
  • the business or commercial purpose for collecting the user’s Personal Information;
  • the categories of Personal Information we have sold about the user; and
  • the categories of Third Parties with whom we have shared, disclosed for a business purpose, or sold the user’s Personal Information, and which categories of Personal Information we have sold to which categories of Third Parties.

Users of both the Site and Service also have the right to request that we delete their Personal Information (a “Request to Delete”). Users have the right to be free of any discriminatory treatment upon he basis of exercising any user right detailed in this Policy.  

Requests to Know

Users may submit a Request to Know by emailing us at [custserv@badgerbalm.com]. 

Users may submit two types of Requests to Know: (1) A request for the specific pieces of Personal Information that we have collected about you in the past twelve months; or (2) a request for the categories of Personal Information that we have collected about you in the past twelve months, and how we have used and disclosed that Personal Information. 

When you submit a Request to Know, we may ask you to provide certain pieces of information in order to verify your identity, such as your name, email address, and phone number.  If you submit a Request to Know for the specific pieces of information that we have collected about you, we may also require you to submit a signed declaration under the penalty of perjury stating that you are the consumer whose Personal Information is the subject of the Request to Know. 

If we are able to verify your identity, we will respond to your Request to Know by: (a) providing the requested information; or (b) explaining why we are not required to provide the requested information.  If we are unable to verify your identity, we will respond by explaining why we cannot verify your identity.  We will confirm receipt of your Request to Know within 10 days and will respond to your Request to Know within 45 days. If a response requires additional time, we will notify you of the basis for the delay and may extend our response period up to an additional 45 days. 

If we provide the information requested, we will provide the information free of charge and in a readily useable portable format.  We have no obligation to provide Personal Information to you more than twice in a 12-month period.  If a Request to Know or series of Requests to Know are manifestly unfounded or excessive, we may charge a reasonable fee for processing the Request(s) to Know, or may refuse to process the Request(s) to Know.

Requests to Delete

Users may submit a Request to Delete by emailing us at [custserv@badgerbalm.com].  When you submit a Request to Delete, we may ask you to provide certain pieces of information in order to verify your identity, such as your name, email address, and phone number.  If we are able to verify your identity, we will respond to your Request to Delete by (a) deleting your Personal Information and, if applicable, directing any of our Service Providers to delete your Personal Information; or (b) explaining why we are not required to delete your Personal Information.  We may choose to delete Personal Information by de-identifying, aggregating, or completely erasing the Personal Information.  We will specify the manner in which we delete your Personal Information. 

If a Request to Delete or series of Requests to Delete are manifestly unfounded or excessive, we may charge a reasonable fee for processing the Request(s) to Delete, or may refuse to process the Request(s) to Delete.

International Users (GDPR)

For users within the United States, we process all data, including personal information, in data centers located in the United States. We have adopted reasonable physical, technical, and organizational safeguards against accidental, unauthorized, or unlawful destruction, loss, alteration, disclosure, access, use, or processing of personal data within our possession. We comply with state and federal laws governing the protection of personal information.

For users outside of the United States, we transfer data from outside countries – including the European Union, the United Kingdom, and Switzerland – to data centers located in the United States for processing. Our processing of personal information is intended to be performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25, 2018 onward, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of natural persons with regard to the processing of personal information and on the free movement of such data, known as the General Data Protection Regulation (“GDPR”). With respect to direct communications with EU residents, we provide the rights required by the GDPR and rely upon such residents’ consent and our legitimate interests in doing business with such residents. With respect to information we may receive from third-parties regarding an EU resident, we rely upon contractual provisions that are in accordance with the GDPR.

If you are a resident of the European Union or the United Kingdom, you have several additional rights under the GDPR regarding personal information:

  • You have the right to request an accounting of all personal information that we possess that pertains to you in an electronically portable format (e.g., electronic copies of information attached to an email).
  • You have the right to request that we change any personal information that pertains to you.
  • You have the right to request that we delete any personal information that pertains to you.

To request an accounting of your personal information, a change to your personal information, or deletion of your personal information, contact [custserv@badgerbalm.com]. When you visit our website’s account login page: https://www.badgerbalm.com/account/login you are given the option to ‘Access My Personal Data’ which gives you the option to request your personal data from us, or if you log in to your account you can Access, Edit, Download or Delete your personal data.

If you have a complaint about our use or processing of your personal information, you have a right to lodge a complaint with a national Data Protection Authority. Each European Union member nation has established its own Data Protection Authority; you can find out about the Data Protection Authority in your country here: http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

 

Children's Privacy 

Our website, products, and services are neither designed to attract nor intended to collect personal information from any user under 16 years of age. If you are a parent or guardian with concerns about potential collection of personal information from a user under 16 years of age, please contact us at: [custserv@badgerbalm.com].

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and other electronic communications with us. It does not apply to information provided in-person to any of our employees.

Terms and Conditions

Please also visit our Terms and Conditions page establishing the use, disclaimers, and limitations of liability governing the use of our website.

Your Consent

By using our site, you consent to our privacy policy.

Changes to our Privacy Policy

We do sometimes make changes and updates to our website and/or third-party services to improve the online learning and shopping experience and these changes may affect the way we collect and use your personal data. If we decide to change our privacy policy, we will post those changes on this page.

Contact Us

If there are any questions regarding this privacy policy you may email, call or write us at:

custserv@badgerbalm.com

800-603-6411 or 603-357-2958

W.S. Badger Company
PO Box 58
768 Route 10
Gilsum, NH 03448

Our representative in the European Union for data privacy purposes is: [Foley Hoag,153 rue du Faubourg Saint-Honoré, 75008 Paris, France tel: +33.01.70.36.61.30].

This policy was last updated January 29, 2024 

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